Cortland: I'm like doing the classic thing, just kind of like head down working on it nights and weekends. So you basically didn't start to see anything until the SEO started to take off. It was like the middle of 2021 when we made like our first $1,000 in a single month. "I've looked at my early blog posts and the blog posts of like inexperienced writers," he says. 'It's much better if you just write in your own voice and have unique hot takes'