Introduction

This episode is brought to you by square. What if your business could sell anywhere at any time and open to more customers, all by making one simple choice? Square has everything a business needs to open on line, on social media, in store and on whatever new sales channels might come next. Go to square dot com slash commerce to learn what's possible. This season is all about experts. Our first episodes look into the ways that people do or do not understand experts. Now we're going to talk about how experts do and do not understand themselves.