Ep 284: Bushbalm's David Gaylord goes B2B, Enters US retail bigly, and rides the Vajacial wave on DTC
DTC Podcast
The Importance of Body Positivity
"We're actually redoing like the dev work to relaunch subscriptions. We just never really, we don't have a retention marketer on staffs." "Our old site was like uglier. It didn't really like look better, but it performed on subscriptions way better," he says. 'If you're bushy or bare, Like we don't care, like our products are good kind of for everyone' The brand is embracing body positivity and wants people to see themselves in its product.
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