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Can Elon Turn the Twitter Ship Around?

Founder's Journal

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How to Get to $100 Billion in EBITDA

It starts as a math problem which is I bought this thing for $44 billion for it to be considered a success. And I'm like all right I probably have three to five years to get there before I lose interest or other people lose interest. You know Facebook has an operating margin of 40 percent so let's just say to get to 10 I got to be at like $25 billion in top line and I have to figure out how to get to $25 billion. So there he started to identify what are the fastest most impactful cheapest easiest ways to get there.

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