Ep. 125 Your Google Performance Max Update (For 2023) With Brett Curry and Molly Pittman
The Smart Marketer Podcast
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Optimize Your Bidding With Love and P. Max
The way you bid also matters, right? So what we found is if you upgraded an old smart shopping campaign, or one thing we're testing, I would say do this with caution because we don't have a ton of data yet. If you have paused smart shopping campaigns from long ago, you may like re-enable that as a performance max and see how it does. But then the other piece related to bidding is I do like the idea of starting with just maximize conversions or maximize conversion value with no other limits. No target row ads for maximize conversion value. Let Google do their thing without limitation.
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