The show itself is obviously 28 minutes and 30 seconds long. We've really worked with a ton of the industry's leaders, proactive in different capacities. Testimonials are a huge part of an infomercial. Having someone on screen telling a story that you can connect with,. You can identify with your back pain or boredom. And then you have, like you talked about, the call to action, which is probably the most important part.
As anyone who's ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you'll discover exactly how and why they work so well. Donald Miller talks with infomercial producer Jonathan Davis to uncover the secrets of getting people to take action and respond. Apply these proven strategies to your own marketing, and you'll get more people saying YES when you ask them to buy, inquire, or get involved.
Visit http://buildingastorybrand.com/5 to get an unedited version of the interview with Jonathan Davis, along with a video of Don's website critique.