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The Best Negotiation Tactics (Yale Professor) | Barry Nalebuff | Art of Charm

The Art of Charm

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How to Make a Big Pie?

In his new book, John Sutter talks about the power of negotiation. He argues that people don't understand what they're negotiating over when it comes to a deal. The key is understanding your "batna," or fall back, which you get if there's no deal. It can be as simple as splitting up a nine-slice pitza into four and a half different parts.

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