On the Spot Mar 2025 - where planners talk about brands they’ve never worked on
On Strategy Showcase
00:00
Coaching to Hosting: A Humorous Transition
This chapter explores a creative advertisement featuring a college football coach navigating a humorous transition from coaching to hosting. It discusses the strategic use of familiar personalities in advertising and the emotional impact of balancing positive and negative associations to strengthen brand appeal.
Transcript
Play full episode
