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14min chapter
Exclusive: The Observer's existential crisis
Media Confidential
Reviving The Observer: A Media Legacy in Transition
This chapter explores the historical evolution of The Observer following the 2008 financial crash, emphasizing the challenges and strategic decisions made to ensure its survival. The discussion highlights a surprising acquisition bid, the impact of investor backing, and the importance of maintaining journalistic integrity in a politically influenced media landscape. Additionally, it addresses the transition from print to digital, the Observer's financial struggles, and the necessity for a sustainable business model while ensuring editorial independence.
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