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3min chapter
Artificial Intelligence in Media Part 2: Calm reflections with Sanjeevan Bala, ITV Chief Data & AI Officer
DPP Podcast
Aligning Data Strategy with IT and Business Strategy
This chapter emphasizes the importance of aligning the data strategy with the IT and business strategy to drive business outcomes. It highlights the link between the data strategy and achieving goals such as increased monthly users, viewing hours, and digital revenue.
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