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GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez

The GTMnow Podcast

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Measuring Marketing Success

This chapter explores the critical role of measurement in marketing, advocating for a culture of experimentation and transparency to foster trust with stakeholders. It highlights the complexities of marketing metrics, the importance of understanding the entire buyer's journey, and the need for collaboration in account-based marketing strategies. The discussion emphasizes aligning marketing efforts with broader business objectives to effectively meet evolving customer expectations.

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