#378: How to Define Your Brand Niche Using the ABT
Business of Story
00:00
How Does Your Team Use ABTs?
"It's only easy to teach if you know how to do it," he says. "I always find that when we write longer pieces, it's kind of nested with all these different little ABTs in there" He adds: "My team does a lot of that with the collaboration of the, of our, of our leadership"
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