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How Ben and David bootstrapped the Acquired podcast

Build Your SaaS

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Sponsorship and Building Brand Influence

In this chapter, the speakers discuss how they worked with a sponsor to add legitimacy to their show and increase their network and influence. They highlight the importance of making the sponsored content interesting and organic, and how they strive to create an exceptional experience for both sponsors and listeners. They also talk about the shift in their sponsorships, from growth stage market-leading private B2B technology companies to Fortune 500 companies.

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