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SI50: Why great investing is counter-intuitive to Human Nature

Top Traders Unplugged

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You Should Buy High and You Should Sell Low

We definitely have this fetish for complexity as human beings. And then the other thing that, you know, i guess we also struggle with as humans, which is why we are really not designed to become great investors. E, is that a lot of things comes counter intuitive to us. I mean, just the mere fact that we make money from buying high and selling low. That in itself is completely contentrutive to most people,. Because they've all been taught that it's about buying low and selling high. So here we come and say, no, n no, no, no... You should buy high and you should sell low. And that's much better. But anyway, so

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