Lochhead on Marketing cover image

187 How To Become A Category Pirate | Christopher Lochhead on Lenny’s Podcast with Lenny Rachitsky

Lochhead on Marketing

00:00

The Importance of Understanding the Problem and 'Back Casting'

Discover why spending more time on understanding the problem is crucial when designing a new category. Learn about a security startup in the AI space and their founder's obsession with understanding customer perspectives, as well as a powerful framework called 'back casting' for creating a new category.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app