The Power of Persuasion

When I saw this quote, I was like, Oh, this is how we should be running our businesses. Now, I have done a lot of in-person selling because I wasn't consulting. And when you are in consulting, you know how it is, you go to a room full of really judgy airholes who just sitting there judging you and then you have to do a pitch. So painful to go through that experience. The ideal situation would be that you would create this aura about you. You would create this persona, this brand presence that does not require you to do any selling where people reach out to you and say, OK, we are convinced that we now need you