3min chapter

Create Like the Greats cover image

The Man Building a Multi-Million Dollar Media Empire on Social Media, Chase Dimond

Create Like the Greats

CHAPTER

The Importance of Humanizing a Brand

Chase: I think people are focused too much on like pushing products and pushing services. Humanizing a brand is probably the most important, the least understood thing possible. He says he's learned to empower his employees so that they can make their own decisions. Chase: As a rookie first time running a company of this size, you know, almost 140 employees? "This is so great"

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