The $500M Micro-Influencer Strategy That Nobody is Talking About
Sweat Equity
00:00
Harnessing TikTok's Algorithm for Influencer Marketing
This chapter explores how TikTok's personalized content algorithm is reshaping influencer marketing, moving from traditional models to a sustainable strategy based on creator partnerships. The discussion includes practical insights on building relationships with influencers, the importance of communication, and leveraging user-generated content for effective brand storytelling.
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