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Episode 98 - - What American Marketers Get Wrong w/ Emmanuel Probst, Part Two

Startup Confidential

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The Importance of Diversity in Marketing

The problem with most American marketers is until now there wasn't enough diversity of thinking. We need people 22 years old who graduated three months ago and spend their days on social media, he says. "It is this diversity and this contribution from those diverse people to the value proposition that is going to help us build brands"

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