YouTube and the Dynamics of Digital Engagement

This chapter examines how different demographics, particularly high school athletes, interact with platforms like YouTube and Instagram, focusing on productivity strategies and motivational content. Speakers discuss the addictive nature of social media and its impact on mental health, contrasting passive consumption patterns with the more focused engagement that YouTube offers. The chapter also highlights the democratization of media through Web 2.0, addressing the excitement and concerns surrounding content creation and audience interaction in the digital age.