6min chapter

The Best One Yet cover image

🧊 “YETI vs Trump” — YETI Coolers’ tariff solution. The Federal Reserve’s independence. Chicken Tenders’ biz lesson.

The Best One Yet

CHAPTER

The Evolution of the Chicken Tender: A Culinary Success Story

This chapter reflects on the iconic chicken tender's 50th anniversary, tracing its origins from two Greek brothers in New England. It explores the transformation of this once-unpopular food item into a culinary staple through innovative marketing strategies and the power of adaptability.

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