The next phase of AI: what are the opportunities for marketers?
The Drum Podcast
00:00
AI for Content and Art and Creativity
Pascal: We see an imperative more and more for brands to adapt to this fast content industry. One element of that is which I found is very interesting is we've been talking with these global brands that are sponsoring sports events. They have been super successful at picking a buzz out there, transforming it automatically for AI into creatives that would then be embedded in the next day already in the room marketing campaigns. Pascale: It feels like that's a really interesting almost kind of arms race or GAM kind of adversarial network thing where it will just kind of you know each one will feed off each other.
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