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04 - Adora Cheung - Building Product, Talking to Users, and Growing

How to Start a Startup

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What Are the Differences Between Good Ads and Bad Ads?

The conversion rates are different for all these ads. Ah, and then, you know, the cak is calculated simply by the c pc divided by the conversion. And so you see that there's different acquisition costs for different types of ads. Am, still, you see that despite the sal ofese remaning the same and the conversions being higher and lower, they're sometimes, you know,. some adds that might seem good actually don't seem so good at the end of the day. O a, so the last point on payback time is sustain ability. You know, i think a lot of businesses get in trouble, and it turns into e bad business when they start spending

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