In this powerful conversation with Bill Rapier, you’ll discover both the practical and philosophical sides of self-defense, preparedness, and living with vigilance and intention. Bill—a former Navy SEAL and founder of Amtac Shooting—shares not only his deep expertise in firearms, blades, and integrated combatives, but also the mindset that will help you train responsibly and live ready.

You’ll learn why carrying tools like firearms and knives is less about aggression and more about having “violence insurance”—a rare but critical safeguard for protecting yourself and others when it truly matters.

Whether it’s choosing your first holster, sharpening threat assessment skills, or building resilience, this episode gives you the tools and mindset to elevate your preparedness (while staying true to your values and priorities).

Full show notes: https://bengreenfieldlife.com/amtac

Episode Sponsors:

MASA Chips: Introducing the best guilt-free snack on the market: classic, seed oil-free tortilla chips with only 3 natural ingredients. Go to masachips.com/greenfield and get 25% off your first order!

Quantum Upgrade: Recent research has revealed that the Quantum Upgrade was able to increase ATP production by a jaw-dropping 20–25% in human cells. Unlock a 15-day free trial with the code BEN15 at quantumupgrade.io.

Ketone-IQ : Ketones are a uniquely powerful macronutrient that can cross the blood-brain barrier and increase brain energy and efficiency. With a daily dose of Ketone-IQ, you'll notice a radical boost in focus, endurance, and performance. Save 30% off your first subscription order of Ketone-IQ at Ketone.com/BENG .

Seatopia: Seatopia delivers lab-tested, sushi-grade seafood that’s verified to be mercury-safe and free from detectable microplastics. Frozen at peak freshness, you'll receive the benefits of super nutrients like EPA, DHA, selenium, zinc, and vitamin D. Right now, you can save 15% on your first box and get a FREE 1:1 chef-led cooking class to kick-start your journey to cooking gourmet seafood at home by going to seatopia.fish/ben or by using code BEN at checkout.

LMNT: Everyone needs electrolytes, especially those on low-carb diets, who practice intermittent or extended fasting, are physically active, or sweat a lot. Go to DrinkLMNT.com/BenGreenfield to get a free sample pack with your purchase!

Our Place: Upgrade to Our Place today and say goodbye to forever chemicals in your kitchen. Go to fromourplace.com and enter my code BEN at checkout to receive 10% off sitewide.

See omnystudio.com/listener for privacy information.

2999: Turning Wellness Challenges Into Wins by Kathy Robinson of Athena Wellness on Lifestyle Change

Optimal Living Daily - Personal Development and Self-Improvement

Strategies for Turning Wellness Challenges Into Wins

The AI-powered Podcast Player