One of the ways is to think about, who are the people that we're influencing ight so imagine a group of engineers sitting in some office building writing code for some soft word. How con ated do they feel to what they're doing? Maybe not so much. What if, from time to time, we showed them an image of a patient and how that patient was saved because of their a soft wor? And e know, if you just thought about people as functional, you would hell, they'r just taking time away from them, right? They could be quoting another three lines. Why? Whysh we show them a picture of this older gentlemen who save because of

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