How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Sweathead, A Strategy Podcast
How to Be an Effective Strategist
The culture and process matchmaking between the strategists and the group. So there are no mixed messages, it's clear that you're going to work in this particular way with this kind of client. The strategist having relatively long-term ownership of projects over clients is also key.
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