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4min chapter
The rise of the GTM engineer
The Revenue Formula
Exploring the Role of Go-To-Market Engineers in Marketing
This chapter explores the practical applications of the go-to-market engineer role in marketing, focusing on how AI can enhance marketing strategies. Speakers highlight the significance of an engineering mindset in optimizing processes and present examples of innovative tools that transform marketing campaigns through technology and creativity.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode