The Importance of Veracity in Advertising

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Wang: It's unclear whether or not the ad ever in fact reaches a person at all. Some estimates suggest that even like one out of every $3 spent on the ad ecosystem is fraudulent. Wang also says that even when ads do reach the right person, it's not clear they actually encourage that person to buy the product.

Mark Zuckerberg used advertising to turn Facebook into the first global social media giant, boasting 3bn users around the world. But today there are questions about the business model that has powered it for the past 15 years, and what Zuckerberg’s new focus on building the Metaverse means for the platform that started it all. Elaine Moore speaks to veteran Silicon Valley investor Roger McNamee, one-time advisor to Zuckerberg; writer and researcher Tim Hwang, author of Subprime Attention Crisis; and Steven Levy, editor at large at Wired and author of Facebook: The Inside Story. Meta declined a request for an interview for this episode, but directed us to their Q1 2023 earnings.

Presented by Elaine Moore. Produced by Edwin Lane and Josh Gabert-Doyon, Executive producer is Manuela Saragosa. Sound design by Breen Turner and Samantha Giovinco. Original music by Metaphor Music. The FT’s head of audio is Cheryl Brumley. Special thanks to Hannah Murphy

Clips: Meta, US Senate.

We're keen to hear more from our listeners about this show and want to know what you'd like to hear more of, so we're running a survey that you can find at ft.com/techtonicsurvey. It takes about 10 minutes to complete and you will be in with a chance of winning a pair of Bose QuietComfort earbuds.

Read a transcript of this episode on FT.com

Hosted on Acast. See acast.com/privacy for more information.