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David Heinemeier Hansson (DHH) on the ‘Post-SaaS era' | E1856

This Week in Startups

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The Importance of Branding and Domain Names for Startups

In this chapter, the speakers discuss the significance of branding and domain names for startups, sharing their own experiences with purchasing domain names like basecamp.com and hay.com. They also emphasize the power of effective copywriting in their company, 37 signals, and how it plays a crucial role in their business.

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