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Episode 4: Bungie (with Xbox Co-Founder Ed Fries)
Acquired
How Do You Know When a Game Is Going to Ship?
Odd world and halo ended up getting a basically equal treatment at launch with big t v campaigns from us. We always had to commit to the marketing team three or four months in advance when a game was going to ship. And then if we weren't there, if one of these circulars ran but the product wasn't available in store, we could get fined,. eh. So that was always, that was always built into our development process. But it's not like to day, where information just goes boom out there right away and you can make changes right away. There was actually stuff printed with ink, youkno, and saten withs ye the art to imagine what
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