5min chapter

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#39—Gary Hamel: Lessons on Keeping Your Business Strategy Competitive

Outthinkers

CHAPTER

Don't Get to Great Strategy Without Differing Insight

You don't get to great stravagy. That is not your job at the top of the company. There're not enough of you. A lot of the decisions that need to be rethought or unwound are decisions you made. And so for me, always, of any proses of geting strategy is to build a foundation of entirely new insight. Is it that customers really want? What is changing in their lives? What are their unarticulated needs? What are the new technologies on the fringe that are mostly being ignored in our industry? What's happening with geo politics and government? wherever you look, you're looking to find things that have the potential to open up

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