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Jonah Sachs on Winning the Story Wars: Storytelling is our neglected secret weapon

Singularity.FM

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What Is Story?

A story is a stage where things happen to individuals. The moral itself is really like a carrier or the values that you want to sprat. We're much better at understanding that than we need to be spoonfed every time. If i want to teach my kidsto share and co operate, well, those are the values you want. That's how to construct a pretty good story almost every time.

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