18min chapter

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Brian Wansink: Guess Who’s Conning to Dinner

Scamfluencers

CHAPTER

From Struggles to Awards: The Journey of a Food Psychologist

This chapter chronicles the early life and academic journey of a prominent food psychologist, highlighting formative experiences that informed their career choices. It explores the evolution of their unconventional research methods and the significant impact of storytelling in presenting scientific data. Additionally, it examines the ethical dilemmas in academic research, including the controversial practice of p-hacking, which challenges the integrity of scientific inquiry.

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