Choiceology with Katy Milkman cover image

The Superforecasters: With Guests Leon Panetta, Peter Bergen & Barbara Mellers

Choiceology with Katy Milkman

00:00

How to Make Better Forecasts

Barbara Mellers: Marketing is an unusual activity because the uncertainty inherent in it means that even the world's best forecasters are often wrong. Simple probability training can add tremendous value, she says. She explains how to look at relevant reference points when making estimates.

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