Netflix went from competing against Blockbuster to licensing like, HBO with licensed movies. Once they launched their own streaming platform, Lilla Hammer was pretty hot on the- Yes. That was an acquisition. But right after that was when you got House of Cards, Arges, the new Black and they started coming out with some of their own stuff. They said, hey, let's follow that HBO. Let's be premium. We only have a certain number of bullets to fire. So of course we're going to be thoughtful. And then- And then- Then there were sniper shots as well because once you get to 200 million people on a service around the world, it's got to

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