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The $7,500 App Store Optimization Framework

App Marketing by App Masters

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How Does This Spike Campaign Boost Keyword Rankings?

How does this spike campaign boost keyword rankings if it's not tied to a specific keywords? Total installs is one very, very big factor which affects the rank. If you have a low quality app, pretty quickly you are going to lose the rank because the retention would be good. But as long as you have a high quality app, something that is not here and I think that has a major effect is revenue.

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