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#1744 - Kerst in de herfst
De Dag
De Vervroegde Kerstvoorbereidingen en Consumentengedrag
Dit hoofdstuk onderzoekt hoe het kerstgevoel al in de herfst begint te ontstaan, ondanks dat consumenten nog gefocust zijn op andere feesten. Het bespreekt de vroege kerstpromoties in winkels en de mogelijke reacties van het publiek hierop.
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