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Ozzy vs. Bat

Today In History with The Retrospectors

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From Infamy to Merchandise: The Evolution of a Rock Star's Brand

This chapter examines the shocking incident of a rock star decapitating a dove at a press conference and its startling impact on his career. It chronicles how this controversial act was cleverly repurposed into a marketing strategy, reinforcing his identity as the 'Prince of Darkness' and leading to the creation of associated merchandise.

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