12min chapter

CSM Practice - The Customer Success Podcast cover image

Optimizing Cross-Functional Customer Success Processes

CSM Practice - The Customer Success Podcast

CHAPTER

Evolving Customer Success: From Tactics to Strategy

This chapter explores the transformation of a customer success team from a technical focus to a strategic, customer-centric approach. It highlights the importance of aligning customer outcomes with business objectives and improving collaboration between sales, marketing, and customer success teams. Key challenges such as enhancing the sales handoff process and fostering accountability within the organization are also discussed, emphasizing a unified effort for better customer relationships.

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