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How to Grow Your Agency During Hard Times w/ Peter Coppinger

Agency Life

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Navigating Agency Growth in Turbulent Times

This chapter examines the economic pressures on agencies amid global instability and stresses the importance of a cautious approach to client retention and expenditure. It highlights the three key stages of agency growth—deliver, grow, and scale—while stressing profitability and the need for appropriate pricing. The discussion also covers the benefits of specializing in niches, effective time tracking, and the balance between efficiency and quality in productizing services.

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