9min chapter

The Daily cover image

Death of a Crypto Company

The Daily

CHAPTER

Crypto Advertising and Financial Disruption

This chapter examines the rise of cryptocurrency advertising, particularly during high-profile events, as companies aim to shift the perception of crypto from niche to mainstream. It discusses the controversial practices of crypto firms like Celsius, which offer enticing returns comparable to traditional banks yet operate outside regulatory frameworks. The narrative critically analyzes the allure of these companies in a time of financial skepticism, drawing parallels to risk-laden schemes and highlighting the potential pitfalls for investors.

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