FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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The Relationship Between Marketing and Product

product marketers are well set on, but there's a big trend of demand for good product marketers. More people from a product marketing background ending up in VP marketing roles and CMO roles. Can the relationship between product marketing sometimes be difficult? "I think it requires patience on both fronts," he says.

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