2min chapter

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#592 - Richard Shotton - 8 Fascinating Psychological Biases

Modern Wisdom

CHAPTER

Is There a Relationship Between Product Reviews and Product Reviews?

A study by Northwestern University found that a 5 out of 5 star review is potentially damaging. As the reviews for those products got better, people were more like to purchase just as you expect. But then at some stage, and it did vary by category, I think it was between 4.2-4.5, likely to purchase peaks. And if the reviews get any better for every category, you start to see this decline in likelihood of purchase.

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