Cobburn: We call this trend the end of the poker face that on as technology accelerates, it will be able to use fewer and fewer signals with increasing AI capacities to predict who you are or things about you. With VR, I mean, we just open up the entire dimensionality of what a reality is. And now anything is possible. Cobburn: How do we actually incentivize the closing of the universe of worms so we can identify at least upfront? Because one of the problems is how do you move at the pace of irreversible externalities? The whole notion that a body can regulate something that's happening over here isn't going to work anymore.

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