3min chapter

Marketing Against The Grain cover image

10 First Principles That Will Change Your Business and Life

Marketing Against The Grain

CHAPTER

First Principles Are How You Ivorce Emotion From Problem Solving

First principles are how you ivorce emotion from problem solving. Every situation has an unfair advantage if you look for it. Emotion can really cloud your thinking and cause you to make poor decisions or sub optimal decisions. Against the grain is our proxy for doing things in a counter intuitive way. And that's why we're here to talk about first principles with you today.

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