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192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead Conversions
Personal Injury Mastermind
Quintessa Marketing: A Personal Injury Lead Gen Company
Quintessa Marketing is a company that specializes in developing personal injury leads for law firms. Founder and CEO of Quintessa says they've elevated what a PI lead should be. "We're not attorneys, so we're unable to pull accident reports or send letter of reps"
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Speaker 2
Many of the PI attorneys that we speak to have mentioned Quintessa Marketing, tell me about your first client, and then within a year, you're up to 20 people. Tell me about this whirlwind experience that you had right out of the gate.
Speaker 1
A client that I was flying back and forth with to Newport Beach, I'd spent a week there in a week here. Obviously, Newport Beach is a lot more expensive than Oklahoma City. What I asked him was, hey, instead of flying there and flying back and having to house me and pay me a salary, why don't you just let me develop leads and let's back into it at a per lead cost. Let me hire my own people here. It was a little bit cheaper. So I started with one employee and then in the year, it wasn't even a whole year in businesses like six months. We had done a million in revenue and had 20 employees. It just kind of went off like investors.
Speaker 2
That's extreme scale in a year. How are you different from other PI lead gen companies? And you probably like, that probably makes you cringe. What is Quintessa Marketing?
Speaker 1
What we say is we've elevated what a personal injury lead should be. We take a car accident lead, whether it's something we develop in house or get externally. We have an intake team here in house in Oklahoma City, so we have about 65 people. They vet that lead and then they sign it up on the law firm's retainer. We're not attorneys, so we're unable to pull accident reports or send letter of reps or anything like that. But the hardest thing to get done is to get the clients signed up and to deal with managing your front of house staff. And that's something Quintessa has mastered. So that's what we do for the law firms.
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