How Enrollment Can Transform How We Lead

Seth Godin: Enrollment is this desire to put in the effort to as a community get to where we said we want to go. He says it's cheating to work with people who are enrolled, because it's so much easier. godin: Once you have enrollment, once there's a culture, what things are like around here, now you've created something spectacular.Godin: The hard work of being a leader is to create the conditions for enrollment and then establish the standards.