Blogs and Platforms and Permission (E)
Akimbo: A Podcast from Seth Godin
How Do You Persuade Google to Find You?
Seth Godin: You cannot trust that your needle is going to get found in the haystack. If you're not on top, if you're number 20 or number 50 or number 100, you might as well be invisible. So how do we have a chance to change the culture? And the answer is this. Change the people you engage with so much that they want to tell other people.
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