“We are investing significantly in dating features right now because that’s a really big item people want,” says George Arison, CEO of Grindr, noting that half of users under 35 want to be married. That contrasts with older generations, giving Grindr an opportunity to emphasize long-term relationships as well as casual connections. In this episode of the Tech Disruptors podcast, Arison speaks with Bloomberg Intelligence analyst Nicole D’Souza about how Grindr has avoided the headwinds rivals face from shifting Gen Z dating habits by catering to younger, more affluent users. They also discuss Grindr’s ad strategy as the company raises ad load while keeping pricing steady, with plans to boost it through differentiated products and more direct-response advertising.
