The key is not only how many I am going to drive, it's also how many more eyeballs could I get from this versus that. You have to look at things as a blended cap version. It's great to talk about impressions and retweets but they don't pay the bills. What you need to do is try to think about ways that you can get closer to the money conversations.
How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.
Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.
Join Daniel and Ross for this AirMeet virtual event.
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LinkedIn: linkedin.com/in/rosssimmonds
Twitter: https://twitter.com/TheCoolestCool
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Timestamps:
00:00 Intro
02:19 The 4 Categories Of Great Content
07:10 How To Avoid Mediocrity
11:19 The Benefit Of One Channel Greatness
14:30 The Role Of A Distribution Marketer
20:29 How To Understand Where Your Audience Is Hanging Out
25:25 The SEO Video Play
33:04 How To Grow As A Marketer
38:13 Intentional Content
42:20 Always Add Value