Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series)
The Marketing Millennials
How to Maximize Your Revenue Using Analytics
The key is not only how many I am going to drive, it's also how many more eyeballs could I get from this versus that. You have to look at things as a blended cap version. It's great to talk about impressions and retweets but they don't pay the bills. What you need to do is try to think about ways that you can get closer to the money conversations.
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